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BRAND INTRODUCTION

Tory Burch is an American lifestyle brand that mixes classic style with bohemian elegance and embraces the spirit of adventure with character, color and beauty. The collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty.

RESPONSIBILITY

In Tory Burch, I was responsible for the design and implement the layout of windows. At the same time, I have to send the layout confirmation to our customer and negotiate directly with them.

 

In the Pre-Manufactured session, I determined and analyzed the required material based on the guideline, then find the appropriate material in the local store. Asides from negotiating with the customer, I also have to communicate with the wooden artisan. Those artisans do not speak the normal language, they use dialect as their main language. Therefore, I have to learn how to speak the dialect in order to communicate with them, without the language gap.


After completing all of the pre-manufacturing procedure, I supervised those artisans when producing the window during the midnight. These work can only be done in the midnight, for the window is located in department stores, we cannot install the window during the daytime.

 

For the step of creating public image illustration, first, I carefully read all of the materials provided by customers and create the digital files according to their layout and dimension. Secondly, I edited those digital files using Illustration and photoshop, then synthesized those layout and waiting for the sales department to confirm. Once they confirm my proposal, I print out the image illustration and correct the color between the electronic version and printed version. Finally, I create the final version of the illustration and distribute those image to customers.

WORKS

Chinese New Year Window Display

March 2016, Taiwan region

Layout

Chinese New Year Window Display

February 2016, Taiwan region

Layout

Holiday,"Straight Lines", Window Display

December 2015, Taiwan region

Layout

Pre-Manufactured

Manufactured

Implementation

Holiday,"Straight Lines", Window Display

October 2015, Taiwan region

Layout

Pre-Manufactured

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