Better Chinese 2014-2016
Poster Design
BRAND INTRODUCTION
Better Chinese, LLC was founded by educators from Columbia University and the United Nations in 1997 with a mission to develop the best materials and programs to teach the Chinese language and culture to non-native speakers.
DESIGN
The posters are mainly designed for primary school student. The age 7-12 is the most critical period of children’s development. During this period, children will input anything they get no matter it is right or wrong, not to mention the learning efficiency. And therefore, these posters are an important lecture tools, which helps teachers to teach Chinese more easily. The contents of the posters ranging from Health propagation, to family, or to environmental protection.
Asides from the content of posters, graphical contents is also an important part of the design. Normally, people can decode image faster than reading a paragraph, and children are not an exception. I added corresponding illustration and graphic to posters to bolster the connection of Chinese symbol and image in their brain.
