LONGCHAMP
BRAND INTRODUCTION
French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, is still owned and run by the Cassegrain family today. Longchamp’s luggage, handbags, and accessories have a worldwide reputation for craftsmanship, quality, which now extends to shoes and ready-to-wear collections.
Longchamp is an international brand that has maintained momentum and energy over the decades. It epitomises French flair, fresh and inspiring creativity, as well as sharing the active lives of women across the world who enjoy a touch of luxury every day.
Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 252 exclusive boutiques worldwide.
RESPONSIBILITY
At Longchamp, I was responsible for the layout design and implementation of the windows in reatial stores of Taiwan region. I then sent the layout to our customer to confirm and negotiate the plan.
In the Pre-Manufactured session, I determined and analyzed the required materials based on the guideline and found the appropriate materials in the local store. Asides from negotiating with the customer, I also have to communicate with the wood artisan. After completing the pre-manufacturing procedure, I supervised the overnight design production
WORKS
Movement Window Display
April 2016, Taiwan region
Layout Design
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Pre-Manufactured
Manufactured
LUMIERE Window Display
February 2016, Taiwan region
Layout Design
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Pre-Manufactured
Manufactured
CHALEUR Window Display
January 2016, Taiwan region
Layout Design
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Pre-Manufactured
Manufactured
December 2015, Taiwan region
NOEL Window Display
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Layout Design
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Pre-Manufactured
LUMIERE Window Display
July－November 2015, Taiwan region
Layout Design
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Pre-Manufactured
REFLECTIONS Window Display
May 2015, Taiwan region
